Lack of strategic focus hurts market value
Design and implement a new strategy
Focus on private banking
Share price up 100 percent

Strategic refocus nets $5B in shareholder value
Problem:
AssetMaster had great potential, but stagnant profits. The company needed a clear corporate vision to maximize value for its shareholders.

AssetMaster is an integrated global wealth management company that operates several distinct businesses, including an asset management operation and a private banking business.

Recently, the asset management unit has had declining profitability. At the same time, private banking, though highly profitable, was ignoring untapped potential.

AssetMaster's management believed that a few critical factors were causing these performance problems:

  • untapped synergies between business units
  • underpenetration of core markets
  •  no clear private banking strategy
  • dysfunctional and poorly defined organization

The Bain team was asked to help AssetMaster improve its profits and underperforming asset growth by reviewing the company's integrated business strategy.