The Ultimate Question tells stories of leading-edge organizations and illustrates how the ideas work in practice. Below is the list of companies featured by Fred Reichheld in this book.
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| Adobe |
General Electric |
| Amazon.com |
Hallmark |
| American Express |
Harley-Davidson |
| AOL |
Hertz |
| Bank of America |
HomeBanc |
| BMW |
Informative |
| CTCA |
Intuit |
| Chick-fil-A |
Jaguar |
| Commerce Bank of New Jersey |
Jet Blue |
| Communispace |
Lego |
| Costco |
New Yorker Magazine |
| Dell |
Northwestern Mutual |
| eBay |
OptionsXpress |
| Enterprise Rent-A-Car |
SAS |
| Four Seasons |
Satmetrix |
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